Key takeaways: The generative AI section of GSC, available for a few months now, has generated a lot of digital ink. Far from sparking widespread enthusiasm, the report was met with a well-deserved shrug, since it doesn’t show much beyond an impressions curve and impression counts per page. Pretty thin. However, behind what looks like[...]

“No more than one AI SEO fix, please.” That kind of line is slowly turning into a refrain when I walk new companies through the improvements available to them. And from what I hear from other people in the field, I’m not the only one hearing it. So why? AEO is booming, AI assistants have[...]

LLMs are seen less and less as black boxes, and they open up a little more every day. When it comes to understanding what they make of our websites, though, things stayed murky for a long time. Fortunately, that is no longer the case. Here is how to display the content AI assistants actually see,[...]

Calculating your TAM (the total market size for a given service) is a near-mandatory step if you want to put all the odds in your favor when launching a new product or service. Well documented for SEO, it’s a whole different ball game for AEO/GEO, but it’s now possible to know where you’re headed on[...]

These days, that is pretty much all you hear from the trade press and from Google: agentic search is coming, and it is going to hit hard. However, beyond the big statements, what does it actually mean for optimizing your site and your business? Forget about the Fable 5 loss for a few minutes, and[...]

While digging through Cloudflare settings last week, I found a parameter that was preventing a site from showing up in ChatGPT. Sharing that simple finding triggered an avalanche of direct messages from people dealing with the same problem, just not on Cloudflare. AI visibility is the defining topic right now, meaning it’s simply unacceptable that[...]

The technical side of AEO/GEO optimization currently has two rising stars: WebMCP and .md files. The latter are gaining serious momentum because they’re straightforward to implement and have a visible short-term impact on visibility in AI assistants. They’re obviously not a fit for every type of site, but if you want to take your shot[...]

In AEO, a three-month-old article can already be invisible to AI models. While recency has always mattered in SEO, it has now become a matter of survival. Here’s a look at the editorial and technical ways to prove your content is up to date, and the processes you need to stay in control. It’s less[...]

With every new discipline comes a new headache: how do you measure the success of your efforts in AI search? Should you track the number of mentions or the citation rate, or are these just vanity metrics? Here’s what to analyze to make sense of it: The great fragmentation of traditional metrics It was just[...]