These days, that is pretty much all you hear from the trade press and from Google: agentic search is coming, and it is going to hit hard. However, beyond the big statements, what does it actually mean for optimizing your site and your business? Forget about the Fable 5 loss for a few minutes, and[...]

While digging through Cloudflare settings last week, I found a parameter that was preventing a site from showing up in ChatGPT. Sharing that simple finding triggered an avalanche of direct messages from people dealing with the same problem, just not on Cloudflare. AI visibility is the defining topic right now, meaning it’s simply unacceptable that[...]

The technical side of AEO/GEO optimization currently has two rising stars: WebMCP and .md files. The latter are gaining serious momentum because they’re straightforward to implement and have a visible short-term impact on visibility in AI assistants. They’re obviously not a fit for every type of site, but if you want to take your shot[...]

In AEO, a three-month-old article can already be invisible to AI models. While recency has always mattered in SEO, it has now become a matter of survival. Here’s a look at the editorial and technical ways to prove your content is up to date, and the processes you need to stay in control. It’s less[...]

With every new discipline comes a new headache: how do you measure the success of your efforts in AI search? Should you track the number of mentions or the citation rate, or are these just vanity metrics? Here’s what to analyze to make sense of it: The great fragmentation of traditional metrics It was just[...]

While everyone is hunting for signals of what works in the AI era using tools of questionable reliability, others are looking in familiar places to uncover insights about the new players reshaping search. Technical SEO is currently one of the few remaining bastions of reliable AEO data. Here’s what to look at: Prompt/Query Tracking Under[...]

Bing has released the first official AI performance tracking platform, focusing on citations and grounding queries. But beyond the excitement of something new, what can a report on Microsoft Copilot usage and Bing AI summaries actually offer us? Here are several ways to put it to work and come out on top: Hello, GPT-5 Despite[...]