Don’t use Claude to do your SEO. I keep telling my clients this until I’m blue in the face, but they don’t always listen. That said, if you know the basics of search optimization and you don’t swallow everything the LLM tells you hook, line, and agent (get it?), here are some genuinely useful skills[...]

September isn’t even over yet, and we’re supposed to start planning for next year already? Yes. Far from being heresy, it’s actually a necessity. Between SEO’s unprecedented volatility, the difficulty of measuring AEO/GEO ROI, and all the internal discussions about resource allocation with decision-makers, developers, designers, and everyone else, three to four months is hardly[...]

SEO may not be dead, but it’s going through a radical transformation that reshuffles the deck on quite a few fronts. You even hear more and more often that SEO is on its way to becoming an influence channel rather than a performance channel. Without going quite that far for now, it’s clear that the[...]