September isn’t even over yet, and we’re supposed to start planning for next year already? Yes. Far from being heresy, it’s actually a necessity. Between SEO’s unprecedented volatility, the difficulty of measuring AEO/GEO ROI, and all the internal discussions about resource allocation with decision-makers, developers, designers, and everyone else, three to four months is hardly[...]

SEO may not be dead, but it’s going through a radical transformation that reshuffles the deck on quite a few fronts. You even hear more and more often that SEO is on its way to becoming an influence channel rather than a performance channel. Without going quite that far for now, it’s clear that the[...]

Technical work, whether in SEO or AEO, involves a large number of time-consuming and tedious tasks (for some of us) that nonetheless remain central to reaping the rewards. I’m talking about building Schema markup without a missing comma, endlessly digging through log lines to find the small detail you missed, recurring Screaming Frog crawls that[...]

It’s the start of the year. Resolutions are set, and you’re ready to get after it. But it’s less obvious where to begin if you want to maximize impact. Here’s a simple method to focus your efforts without staying busy for no return: Align your actions with business goals Do you have a list of[...]

Securing resources for your projects and/or winning over a prospect requires demonstrating that they can deliver real value to the business. Easy enough to prove for content or page load speed, but a tougher sell when it comes to implementing hreflang tags or optimizing entity structures. The ability of technical levers to create business value[...]

To change the user-agent in Chrome and see how different pages are perceived, follow these steps: That’s it! This method is also detailed in the official Chrome DevTools documentation. Using a Chrome Extension For a simpler approach, you can also use a Chrome extension like this one. Why Change the User-Agent in Chrome? Changing the[...]